Elevate Your Badminton Game with Central Sports: Your Premier Club and Coach Partner

Unmatched Support for Badminton Clubs Across the UK

Central Sports, a proud member of the YC Group alongside esteemed partners YC Sports and Maurice Robinson Sports, has established itself as a leader in badminton club, player, stringer and coach support. Our reputation precedes us: we're recognized as the top independent retailer for badminton equipment and services. Rooted in the legacy of Maurice Robinson Sports, the UK’s most historic sports shop, Central Sports the UK's number 1 online retailer and YC Sports the teamwear and grassroots specialist, we're celebrated for our unwavering commitment to badminton and tennis in UK.

Comprehensive Solutions for Your Club's Success

Join our programme to access the best club shuttlecock and equipment prices available. But we don’t stop there. Our extensive inventory includes everything from badminton nets, rackets, teamwear, bespoke kit-building, clothing, bags and high-tech training equipment. We're also your go-to experts for court construction, lighting, and maintenance, ensuring your facilities remain state-of-the-art. Consider us your all-encompassing badminton resource. We're inviting every club to join our B2B landscape, giving you access to the best support, pricing and information you need to keep a club successful. Our on-boarding team and our badminton partnership team will help you with every step in the process. Apply for an account, login and receive the best shuttle, grips, nets and more pricing available. - Limited to one account per club. Our demo bags go on UK wide tours, you can apply with us with a deposit to have the bag sent to you for your players to try for a week, then simply send us the bag back with any orders and we'll do the rest.

Our partner clubs and academies include : Wimbledon Rackets & Fitness Club, Tripp Academy, OPBC, Sankey Academy, Aston Stars, Solihull & Shirley, Edinburgh Badminton Academy and many more.

Bespoke Clothing Options

We don't just stop at the branded clothing, we offer tailormade bespoke options. For both your on court, off court and corporate needs.

We supply the likes of Badminton England with customised corporate clothing for events such as Yonex All England and Yonex English Nationals.

We can print and embroider on supplied garments, supply unbranded garments, source garments worldwide and create unique bespoke ranges with our in house design and brand team.

Bespoke Customisation Options

Don't stop at just clothing, why not customise your bags, shoes and rackets with your club/company or personal logo or slogan. All in house at our Cardiff warehouse, to give you a full branded approach.

Specialised Support for Badminton Coaches

For coaches, we offer exclusive contract opportunities with leading badminton brands such as Yonex, Babolat, Victor, Li-Ning, and Ashaway. Our network is tailored to connect coaches with premium services and unbeatable prices. Additionally, our affiliate discount program is designed to benefit both you and your clients. And now join our B2B programme to access your individually selected pricing structure, place an order with your coach pricing 24 hours a day with full visibility on our stock levels live. But don't worry the team is still available via emails and whatsapp as usual. Our extensive coaching network are here to help advise up and coming coaches too. With seminars and coaching clinics planned for the future.

Current partners include Paul Stewart, Martyn Lewis, Nic Strange, Raj Popat, Manny Tripp, Sara Sankey, Ben Williams, Sara Bowers, Michael Reid, Robert Golding, Atu, Devi, and many more.

Exclusive Benefits for Badminton Club Members

Club members can enjoy special discounts and our unique demo scheme, which allows them to test rackets before making a purchase. If your club aims to elevate its badminton program, contact us at info@centralsports.co.uk to explore partnership opportunities. 

Demo Days:

We love visiting your clubs with the latest rackets for trial, and we even send out full demo bags for coaches to share for a few weeks, providing your members and clients an exceptional experience with the newest and most advanced equipment.

Premier Badminton Equipment from Leading Brands

We specialise in the latest badminton rackets and shoes from renowned brands such as Yonex, Victor, Li-Ning, and Carlton, ensuring you always play with the best gear.

We Love Stringers too:

We specialise in the latest badminton strings from renowned brands such as Yonex, Victor and Li-Ning. Our stringing events include Yonex English Nationals, Yonex Welsh Internationals, Yonex Welsh Nationals, Yonex All England (Public and independent players), The Swifts Cup, York Masters, Avon Masters and many more. Professional stringers in our team include Master Stringer Hao Chen and Paul Stewart.

Stringers can join our events team by emailing info@centralsports.co.uk 

But more importantly join our B2B programme below to access exclusive string prices! Including the ability to pre-order the latest releases first!

Influencers

Join the likes of Youtube sensation CK YEW on our influencer programme, our affiliate discount program is designed to benefit both you and your followers. We offer exclusive contract opportunities with leading badminton brands such as Yonex, Babolat, Victor, Li-Ning, and Ashaway. Our network is tailored to connect you with premium services and unbeatable support.

Player Support 

For players, we offer exclusive contract opportunities with leading badminton brands such as Yonex, Babolat, Victor, Li-Ning, and Ashaway. Our network is tailored to connect players with premium services and unbeatable support. Additionally, our affiliate discount program is designed to benefit both you and your influencing network. Check out the Central Sports Foundation for more.

Join the likes of Ben Lane, Sean Vendy, Kirby Ngan, Dan Bethell, Jack Shephard, Rachel Choong, Krysten Coombes, Callum Hemming, Estelle and Ethan Van Leeuwen, Chris Adcock and more.

Meet the team: Your Personal Badminton Guru

Our team LOVE BADMINTON. It's our passion and that's why we even have the Central Sports Foundation.

CEO - YC Lim - Former Welsh National Champion, appearances include Commonwealth Games, All England, World Championships, European Championships. He's a champion of the people and badminton. A stringer for over 50 years, he's strung rackets for the best including Lee Chong Wei, Koo Kien Keat & Tan Boon Heong. Now fronting most of our commercial arm, you'll still find him at events on the tools nationwide for his love of the game. Started his small rackets and stringing shop in Cardiff over 40 years ago.

Director of Badminton - Yee Wai Lim - A keen badminton fan and player, stringing for over 20 years, heads up our badminton department, his mission is to transform badminton the game into the future and alleviate equipment/clothing related stress from the players and coaches to focus purely on their results.

Retail Director - Jean Lim - Our retail director has 28 years of retail experience, built one of the UK's first ever online badminton websites and is a bespoke clothing master.

Badminton Partnership Leader - Su Jean Lei - Your personal account contact, Su Jean is here to help with any query at anytime, her response rate is second to none and she never fails to delivery.

Creative Director - Andrew Maclean - With over 35 years of experience in sport design working with huge brands including Yonex, Santa Cruz, Independent, Billabong, let our team help you create a full corporate/club identity.

Roadshow Technical Rep - Scott Oates - A former Welsh international and multiple national champion is based in our Birmingham retail store, Scott is a personal account manager for coaches nationwide and leads our demo racket roadshow programme.

Birmingham Store Head Stringer - Andy Oates - The younger Oates brother is also a former Welsh international and multiple national champion and is based in our Birmingham retail store, Andy attends to the majority of stringing enquiries.

Director of Stringing - Hao Chen - a master stringer who's previously worked at huge international events in China including the China Open. Hao is here to help advise anyone on their stringing needs, catch him yearly at the English Nationals and the Yonex All England.

Sponsorship Programme Leader - Henry Shek - When he's not too busy modelling Henry is a keen badminton enthusiast with his eyes on the ground nationwide scouting the latest talent.

Reach out to us for guidance on club management, equipment recommendations, or any badminton-related advice.

Join the Central Sports B2B Platform: Elevating Badminton Together

Are you a passionate badminton racket stringer, a dedicated coach, or a club organiser looking to elevate your game and the sport itself? The Central Sports team is excited to invite you to join our exclusive B2B Platform, designed to bring together the best in the badminton community under one roof.

We are looking for individuals and organisations who share our passion for badminton and are committed to providing high-quality services to the community. Whether you're a seasoned professional or a promising new talent in the field of badminton stringing, coaching, or club management, we want you on our team.

Don't Miss This Opportunity

This is your chance to be part of a vibrant community that's set to revolutionise the way badminton professionals connect, collaborate, and grow together. Apply now to secure your spot on the Central Sports B2B Platform and take your passion for badminton to the next level.

Central Sports Team: Together, we can make badminton better for everyone involved. Apply today and join us in our mission to elevate the sport we all love.